Business management
Design online promotion strategies and grow sales.
Length
7 months + 2 months of guaranteed work placement
Minimum level
Probatoire
Diploma
Professional Qualification Certificate (CQP)
Activities
The digital marketing professional designs and implements online communication and promotional strategies to increase a company's or brand's visibility, engagement and sales.
Main activities
Developing a digital strategy: market analysis, target definition and choice of channels (social media, email marketing, SEO, etc.).
Social media management: content creation and planning, community engagement, moderation.
Search engine optimisation (SEO/SEA): optimising content for search engines and advertising campaigns (Google Ads, Meta Ads...).
Digital content creation: writing articles, infographics, videos, newsletters, etc.
Online advertising campaign management: targeting, budget, performance monitoring (CTR, conversion rate…).
Data analysis (Web Analytics): traffic monitoring, reporting and KPI-based recommendations.
- Email marketing: creating and sending campaigns, database segmentation.
- Digital and competitive intelligence: monitoring sector trends and innovations.
Company designations
Depending on the organisation and specialisation, professionals may be known as:
- Digital Marketing Officer
- Community Manager
- E-commerce manager
- Digital Product Manager
- Digital Sales Representative
- Business Developer
- Digital Communications Manager
- Web Marketer
- CRM Manager
Working in the profession
The occupation is practised in all types of organisations: businesses, communication agencies, start-ups, NGOs and public administrations.
It may be office-based (office, remote working) or field-based (prospecting, trade fairs, customer appointments).
- A strong command of digital tools is essential.
- The professional works with several departments: sales, technical and communications.
- The ability to innovate and adapt to digital trends is essential.
Graduates can join
- Commercial companies, to manage digital marketing or sales.
- Web or communications agencies.
- E-commerce platforms.
- Growing start-ups and SMEs.
- Create their own business (self-employed digital marketing professional or independent consultant).
With experience, professionals can progress to positions such as
- Digital marketing manager
- Commercial Director
- Digital Project Manager
- Digital Strategy Consultant
- Growth Hacker
- Digital Transformation Manager
Skills acquired on completion of the course
- Social media (Facebook, Instagram...)
- Mobile Marketing, Web Marketing
- Digital marketing strategy
- Showcase website and e-commerce design
- Digital Content Creation
- Business prospecting
- Marketing Strategy
14 modules. Tap a module to see what it covers.
- Introduction to marketing
- Consumer behaviour
- Strategic and Operational Marketing
- Sales and commercial negotiation techniques
- Customer relationship management (CRM)
Detailed programme
Admission requirements
To enrol, prepare these items. The centre helps with your file, and training starts once the first instalment is paid.
- The registration form, filled in at enrolment
- A photocopy of your ID card or birth certificate
- Two 4 x 4 passport photos, less than 3 months old
- One ream of paper
- The first instalment of the tuition: 40%
- The registration fee
Ready to start in digital marketing, trade and sales?
Same field: Management
Project management
Plan, coordinate and run projects: budget, deadlines, teams and risks.
See the sheetQuality, health, safety and environment
Set up and monitor quality, safety, hygiene and environmental policies.
See the sheetHuman resources management
Recruit, pay, train and support careers inside the company.
See the sheetDigital marketing and e-commerce
Sell online: social media, content, search ranking, digital advertising and marketplace management.
See the sheetEntrepreneurship
Start and run your own business: opportunities, business model, business plan, funding and management.
See the sheetTell us what you want to do. We point you to the course that leads there and follow your enrolment.
- Personal guidance
- Training focused on employment
- A work placement
- Support before, during and after
+237 620 10 03 71contact@oceanicformation.comoceanicconseil@gmail.com
Address : Cité des Palmiers, yellow and black tiled building, before Afriland First Bank (coming from Total Carrefour), Douala
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